What is list building? For Internet marketers building an email marketing list is all about hooking up? with your target audience by giving them premium quality content and information in return for their name and email information. For any Internet business using any of the online business systems to generate maximum profit having a targeted, active e-mail list is vital, it is true, the money is in the list.
After your web site visitors become confirmed subscribers to your email list you can start to send them promotions for your products or services using follow-up emails that include relevant, useful and interesting information that deal directly to your target market.
To collect subscribers and leads the email marketer will use various tools such as squeeze pages and opt-in forms.. The forms needed for your squeeze page template are created by your email management service or autoresponder provider, the form is in HTML code which you must insert into your web page.
To get added to your email mailing list database and become automatically subscribed to your newsletter all the visitor to your squeeze page has to do is to enter their name and email in the web form located there.
List building aids in a more effective operation of turning your subscribers into paying customers, because your squeeze page visitors have now been added to your mailing list you can now build a lasting customer relationship with them that will encourage repeat sales in the future as well as give you their permission to send them your online business promotions, products and services. To further answer the question ?What Is List Building?? we need to examine these other factors.
For you to get started developing a money-making email list building strategy you will need to make sure that you have all of the online business system tools that are required, including:
1) Professional Autoresponder Account
Email management and autoresponder services like www.Aweber and www.GetResponse allow you to create and manage unlimited email mailing list, that for each one that you can create your personalized opt-in box HTML code that can be embedded on your web pages.
You can also separate your list so that you will be able to write specific emails for a specific targeted group of subscribers who are looking for specific information or topics.
The mailing list system used to set up messages pre-loaded to be sent out at time that you schedule is called an autoresponder. This makes you able to write many email messages at one time but schedule them to go out to your subscribers on the days you specify.
Being able to create this content before hand makes things a whole lot easier when you an Internet marketer because you are able set it up to send automatically while you spend more of your time and effort driving targeted traffic to your squeeze page in order to steadily grow your opt-in list.
You will be able to generate unlimited email campaigns once you choose an autoresponder service with your very own account. Then you will be able deal with at least a dozen niche markets while keeping everything organized and well managed by emailing specific groups individually and keep your campaigns operating smoothly and orderly.
For instance, suppose you are interested in the ?Skin Care? niche market as well as the ?Martial Arts? market. You would just draw-up two autoresponder campaigns. One titled ?skin care? and one title ?martial arts?.
Then You would simply develop your content specifically for the two different niche markets, pre-load your autoresponder with your email follow-up messages, and it would send out your announcments, newsletters and new content to both lists of subscribers independently.
You may decide to host your own autoresponder system, if so look into obtaining one of the most feature-laden scripts on the Internet can be accessed from Interspire, http://www.interspire.com/emailmarketer.
2) Your Squeeze Page
Your squeeze page will serve very important functions, a place to put your opt-in form, make it easy for your readers to find you and review what you are offering, and decide if they want to become a subscriber to your email list.
Your squeeze page and your sales page have in common that they both are designed to attract customers and entice them to do something, for your squeeze page that something is to subscribe to your list.
That call of action is key in developing highly effective squeeze pages, and you have to make it very clear and direct on making sure that your squeeze page visitors are instructed to fill in the opt-in form, or they will not be added to your list.
So you will need to make sure that you clearly point out to your visitors to enter their name and best email address, also tell them to make sure to confirm their request to be added to your list. (for double opt-ins)
Although a squeeze page?s structure is very different than a standard sales page, when you are creating it you should remember that it should be able to motivate visitors to action in the same way.
The main intention of a sales page is to give as much content about the benefits of a specific product or service as you can because you want to make your visitor a paying customer.
A squeeze page is somewhat different, instead of asking your visitor to make a sometimes difficult decision to commit to making a purchase, you are simply trying to get them to join your email list and give them a quality free product as a reward.
When thinking of your offer or giveaway, you need to design your squeeze page with your niche market in mind, make sure that your offer answers a related question or fixes an existing problem.
Coming up with the most suitable incentive for your readers, you will have to do research on your niche market, also what your competition?s offers look like, this will aid your efforts in coming up with a relevant product offer that is more likely to be in demand by your target audience.
Your squeeze pages should be designed to offer a straight forward and clear navigation system, common structure and template and a powerful and compelling offer.
3)?Your Giveaway (Incentive)
The most important key to an effective squeeze page is your giveaway or incentive to subscribe.
All of the marketing effort in the world won?t amount to anything if your offer doesn?t compel your visitors to subscribe. For maximum effectiveness your offer should have mass appeal to your niche market, not just a small part of it. Giving away products or services of a superior quality, as well as being something your targeted market is interested in will make it a whole lot easier to capture new subscribers.
You can use many various methods to make sure that your niche market will see your giveaway product as high value and one that will more than likely entice visitors to subscribe to your email list.
One effective tactic is to take a look at the hot products that are selling well to your niche market, then come up with a shorter or similar version to giveaway for free to anyone who signs up to your email list.
Just imagine how eager your visitors will be to subscribe to your list when they see they can get their hands on a high quality product that is similar and on the same topic as that in high demand product that your competition is selling, for free, just for joining your list.
In addition, by making available a product of equivalent value for free, what an excellent method to start forming that all important relationship with your active subscriber base.
Below are some popular products to give away
- Free Ebooks and E-Courses (full length or leaked chapters)
- Free or Trial Access To a Membership Program
- Free Booklet with Tips and Helpful Hints
- Free Newsletter Subscription
- Free Templates or Graphics
- Free Audio Interviews, Lessons, Tutorials
Your imagination is the only limit to what you can put together as a product giveaway.
When putting together your giveaway product it is critical that you make sure that it is in demand and has complete relevancy.
It is very important to be sure that your niche market is currently looking for similar information and willing to pay for it. Doing that will ensure that you will have no problem developing the extensive email list of targeted prospects highly
motivated to get your email promotions, content, and broadcast.
A very powerful technique for building a massive mailing list and generating new prospects for your product or service is to offer a free trial period for a service or trickle out a portion of your ebook or e-course as your giveaway product.
Making a chapter of your info product your giveaway offer will let your new subscribers become acquainted with the high quality of your product, it ill also create anticipation for the time when your product launches.
Making sure your product content is well developed and relevant, you shouldn?t have any problem growing a huge subscribers list full of individuals eager to purchase the full version of your product when it launches.
This method also turns out to be an excellent method of turning your campaign for your product launch viral when people begin to pass around information about your free chapter to individuals they know.
For some new to Internet marketing and online business systems? who still may be asking ; ?What is list building? ?this all may seem a little intimidating, if so you may want to outsource your campaign to trustworthy freelancers who have experience with this type of project.? You can find these individuals at the following web sites.
http://www.Guru.com
http://www.Elance.com
http://www.Scriptlance.com
4) Domain Names And Web Hosting Accounts
There are a variety of different domain name registrars out there to select from. For myself, I use www.namecheap.com and www.domainorb.com.com however, the important thing to remember, is that before you register your domain name you should have decided which niche market you will be targeting.
This will enable you to create a domain name that relates to your chosen niche market, as well adding relevant keywords.
For example, if I wanted to build a mailing list that targeted the ?Make Money Online? niche, I would think about registering a domain name that included the keywords ?learn Internet Marketing?, such as www.Learn-Internet-Marketing.com where I would offer a free report centered on ?All about Internet Marketing?. Both the report and domain name are relevant as well helpful to my target audience.
Another important key to enhance your success to crate a large targeted subscribers list is acquiring a web hosting account where you can upload your squeeze page and collect your visitor?s info to add them to your list.
The important things when choosing a web hosting service is to look for reliability, flexibility and the ability for quick upgrades.
Start out with a smaller package, the reason you will want to be able to upgrade quickly from a smaller initial package is because as your online business grows you will need more features that the larger packages will include, for example more disc space.
One more thing, be sure your hosting provider supports the creation of sub-domains that will enable you to create numerous additional pages for each squeeze page you set up.
I hope the information above have helped you understand at least the basics of what list building is and the online business system tools that you will need to start to build a massive, active and profitable email marketing list.
If you would like more information or help building a profitable subscribers list or get help or more information about high profit online business systems and your online business go to: http://onlinebusinesssystems-diyim.com
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